MARC状态：审校 文献类型：西文图书 浏览次数：51
- 题名/责任者:
- Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 10th ed.
- 出版发行项:
- Boston, Mass. : McGraw-Hill/Irwin, c2006.
- ISBN:
- 0072935898 (pbk.)
- ISBN:
- 0072964642 (CD)
- ISBN:
- 007313192X (registration code)
- 载体形态项:
- xl, 638, [34] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and indexes.
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