MARC状态：审校 文献类型：西文图书 浏览次数：64
- 题名/责任者:
- International business negotiation = 国际商务谈判 : 理论、案例分析与实践 / 白远著
- 版本说明:
- 4th ed.
- 出版发行项:
- 北京 : 中国人民大学出版社, 2015.
- ISBN:
- 9787300216492
- 载体形态项:
- 199 p. : ill. ; 26cm.
- 变异题名:
- 国际商务谈判 理论、案例分析与实践
- 丛编说明:
- 21世纪中国当代文学书库
- 个人责任者:
- Bai, Yuan(白远).
- 论题主题:
- International business-business negotiation.
- 中图法分类号:
- F740.41
- 摘要附注:
- Textbook points to three parts: basic theory of negotiation: negotiation motivation, bargaining structure, a win-win concept, cooperative principle negotiation method, the rule of distribution of interests, bargaining power, trust law, game theory in the negotiations in application, negotiator personality and negotiation model, cultural patterns and negotiation model; case study: classic case study, the text auxiliary case; negotiation practice: Simulation of negotiation, discussion groups, answer problem, negotiation competition.
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