MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
- 出版发行项:
- Boston : Irwin, c1997.
- ISBN:
- 025617802X
- ISBN:
- 0072534893
- 载体形态项:
- xxii, 728 p. : ill. ; 25 cm.
- 变异题名:
- Complete marketing channels : a relationship management approach
- 个人责任者:
- Pelton, Lou E.
- 附加个人名称:
- Lumpkin, James R.
- 附加个人名称:
- Strutton, David.
- 论题主题:
- Relationship marketing.
- 论题主题:
- Marketing channels.
- 中图法分类号:
- F713-51
- 书目附注:
- Includes bibliographical references and index.
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