MARC状态：审校 文献类型：西文图书 浏览次数：8
- 题名/责任者:
- Marketing management in the 21st Century / Noel Capon, James M. Hulbert.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice Hall, c2001.
- ISBN:
- 013915695X (pbk.)
- 载体形态项:
- xvii, 637 p. : ill. (some col.) ; 26 cm.
- 个人责任者:
- Capon, Noel.
- 附加个人名称:
- Hulbert, James M.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.56
- 书目附注:
- Includes bibliographical references and indexes.
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