MARC状态：审校 文献类型：西文图书 浏览次数：30
- 题名/责任者:
- Delicious : branding and design for café, patisseries and chocolate boutiques / edited by Design 360°Magazine.
- 版本说明:
- First edition.
- 出版发行项:
- Hong Kong : Sandu Publishing, [2018]
- ISBN:
- 9789887852728
- 载体形态项:
- 240 pages : color illustrations ; 29 cm
- 附加团体名称:
- Design 360°Magazine (Firm), editor.
- 论题主题:
- Corporate image-Design.
- 论题主题:
- Coffeehouses-Decoration.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Graphic arts.
- 中图法分类号:
- J534
- 一般附注:
- Includes index.
- 内容附注:
- Preface -- Cafe -- Patissesie -- Chocolate -- Index -- Acknowledgements.
- 摘要附注:
- Delicious focuses on the visual identity and branding of the sweetest places in the world: chocolate boutiques, bakeries, confectionery stores, and coffee shops. The fierce competition in this field makes it essential for shop owners and designers to create a unique and unforgettable impression so as to encourage brand loyalty and awareness. By using eye-catching brand strategies created by international designers, the establishments showcased in this volume entice their clients through cohesive identity design that encompasses interior and graphic design, packaging and stationary, and product positioning, not to mention a focus on every last small detail that makes for a successful culinary brand.
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